Managing Your Customer Base: Proactive VS. Reactive, Your Choice

customer base

Needless to say, business has always been highly competitive. We live in an era of increasing competition due in part to technological developments, increasing availability of information and the constant focus on cost reductions. As such, knowing your customer base is even more critical today. Although many executives think they understand their customers, the question becomes, “Do you know what…

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Surviving the J-Curve: Knowing is Preparation


Instituting positive change often involves a period of transition before that change is fully in place and part of the day-to-day routine. Your journey may be as rewarding or as difficult as your preparation. This is especially true of the new CEO or department head arriving on-scene where everyone is sure the company was doing just fine before you came…

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